Official Brand Kit · Lazy Lion Mobile Bar

Brand Identity & Style Guide

The official logos, colors, fonts, and voice guidelines for all Lazy Lion Mobile Bar marketing, website, social media, and print materials. Est. 2018 · Philadelphia, PA.

01 · Logo System

Official Logo Variations

Lazy Lion Secondary Logo — Bar Tool Emblem
Logo 01 — Secondary Mark
Bar Tool Emblem

Social media profile images, watermarks, stickers, favicon, small placements, merch

Lazy Lion Established Logo
Logo 02 — Established Mark
Est. 2018 Full Logo

Premium collateral, vintage-style materials, merch, proposals, packaging, credibility-building

Lazy Lion Primary Logo — Full Wordmark
Logo 03 — Primary Logo
Full Wordmark Logo

Main branding, proposals, website headers, invoices, flyers, brochures, large-format designs

Lazy Lion Logo on Dark
On Dark Background
Use inverted version
Lazy Lion Established Logo on Dark
On Dark Background
Use inverted version
Lazy Lion Full Logo on Dark
On Dark Background
Use inverted version
02 · Color Palette

Official Color System

Black
#000000
Premium contrast, headers, type, formal accents. Used for strong visual impact.
Warm Sand / Tan
#C5AE91
Primary background color. Should carry most of the design — 60% of usage.
Rich Brown
#4F473B
Secondary grounding color. Borders, section contrast, body text. 30% usage.
Forest Green
#2E4B36
Accent color. Buttons, section headers, highlights, CTAs. 10% usage only.
Preferred Color Ratio · 60 / 30 / 10 Rule
60% WARM SAND 30% BROWN / BLACK 10% FOREST GREEN
03 · Typography

Font Hierarchy

Title / Quote Font DM Serif Display
Lazy Lion
Mobile Bar.

Used for all major headlines, section titles, large display text, and pull quotes. The primary editorial voice of the brand.

Body / Label Font Lora
Premium mobile bartending for elevated celebrations.
Professional. Polished. Present.

Used for all body copy, eyebrow labels, nav links, buttons, captions, and supporting text throughout the site and marketing materials.

Branding Kit Fonts Zumme Rough Bold · Bebas Neue · League Gothic
Header (LION)
ZUMME ROUGH BOLD
Subtitle (LAZY)
BEBAS NEUE LIGHT
Body (BAR SERVICE)
LEAGUE GOTHIC

Official branding kit fonts per the Lazy Lion Brand Identity Guide. Used on logos, merchandise, printed materials, and social graphics.

Font Do's & Don'ts
✓Use DM Serif Display for all large headlines
✓Use Lora for body copy, labels, buttons
✓Use italic DM Serif for emphasis & brand voice
✗Don't mix too many font sizes
✗Don't use Arial, Roboto, or system fonts
✗Don't bold DM Serif Display — weight 400 is correct
04 · Brand Voice

Voice, Tone & Messaging

Use These Words & Phrases
  • Elevated experience
  • Crafted cocktails
  • Thoughtfully designed
  • Professional service
  • Host with confidence
  • Seamless event experience
  • Curated cocktail menu
  • Premium presentation
  • From setup to last call
  • We handle the bar
Avoid These Words & Phrases
  • Cheap
  • Budget
  • Affordable
  • Lowest prices
  • Party bar
  • "We just pour drinks"
  • Generic mobile bartending language
  • Heavy black layouts that feel harsh
  • Clutter or busy design
  • Discount service tone
Core Brand Lines
"We do more than pour drinks — we help create the atmosphere."
"A bar experience that lets you enjoy your own event."
"Your guests enjoy the cocktails. You enjoy the moment."
"From setup to last call, we handle the bar so you can host with ease."
"A bar should look as good as the drinks it serves."
CTA Language
Request a Quote
Book Your Bar Experience
Let's Elevate Your Event
Start Planning Your Event
View Packages
Check Availability

Always lead with the experience. Focus on host freedom and atmosphere rather than price or features.

05 · Brand Personality

Who We Are

Luxury
without pretension

Premium quality and presentation, but always warm and welcoming. Never cold or unapproachable.

Professional
without stiffness

Polished and dependable, but personable and easy to work with. The best of both worlds.

Confident
without arrogance

We know our craft. We lead with competence and let the experience speak for itself.

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